Feels like heaven, Made for raising hell
Cashmere is the greatest material of all time. And we're not holding back. We give you 100% pure cashmere for unexpected soft strength in basics, accessories, streetwear, home goods, and beyond.
Natural roots, supernatural sourcing
Our cashmere comes straight from rugged Inner Mongolia where the cold climate produces the softest cashmere. Because we work directly with shepherds, you get pure cashmere and shepherds keep more profit.
Our goats are sometimes rude, but always happy
Our herders come from a long lineage of shepherds who consider raising goats an honor and part of their heritage. Check out goat TV of funny goats! You can see them in their spitting glory.
Our team & collaborators
Our approach to sustainability
We’re locking horns with climate change
Our cashmere comes from the steppes of Inner Mongolia. Because colder weather yields better cashmere, climate change is threatening the land and livelihood of its inhabitants. We're committed to keeping the planet healthy and our cashmere wild.
We work directly with shepherds to source our 100% pure cashmere from well-cared for goats. It’s biodegradable and completely sustainable with our goats regrowing a new cashmere layer every year.
Cashmere can last decades if taken care of. We offer repair services to keep clothing out of landfills and in your closet forever. Just send in anything you want fixed using a prepaid label. (coming soon...)
Our buy-back program recycles cashmere for future generations’ comfort. (coming soon...)